Independent strategist and researcher for brands who love people.
Based in LA. Relentlessly curious about the entire world and everyone in it.
What I do
Who I work with
I’ve worked with organizations and companies of all sizes and from a wide range of sectors, from tech startups to major nonprofits to boutique brands. I love to work with anyone who’s tackling a complex challenge—whether that's unlocking the mysteries of the human brain or redefining the role of sustainability in fashion.
Past and current clients include: Gap, Beyond Yoga, Facebook, Playboy, Dickies, Nordstrom, Marriott, United Way of Greater Los Angeles, Smithsonian Institution, Swing Left, B Lab, Proper Voltage, Brilliant Earth, Thesus, REEF, AIGA, Zapier, Triller, Brown University, Esalen Institute.
I help agencies and brands navigate critical inflection points by staying connected to the people who matter most to their business. The ones who are on the cusp of engaging. The ones who drive demand. The ones who change the conversation.
My expertise is translating complex human behavior into transformational strategy. I start by