Independent strategist and researcher for brands who love people.
Always insight-led.
Based in LA and the internet. Relentlessly curious about the entire world and everyone in it.
What I do
Who I work with
I’ve worked with agencies of all sizes and brands from a wide range of sectors, from tech startups to major nonprofits to boutique retailers. I love to work with anyone who’s tackling a complex challenge—whether that's unlocking the mysteries of the human brain or redefining the role of sustainability in fashion.
Past and current clients include: Gap, Beyond Yoga, Facebook, Playboy, Dickies, Nordstrom, Marriott, United Way of Greater Los Angeles, Smithsonian Institution, Swing Left, B Lab, Proper Voltage, Brilliant Earth, Thesus, REEF, AIGA, Zapier, Triller, Brown University, Esalen Institute.
How I work
I help agencies, organizations, and brands use consumer insights and cultural intelligence to drive relevance, build brand equity, and generate commercial impact. uncovering the deep cultural currents and context behind major decisions, shifts, and phenomena
A few of the beliefs that guide my approach:
The best research generates almost as many new questions as answers.
We need a new term for “audience,” because the people you’re trying to reach aren’t spectators—they’re active participants.
If you and your team are confused about anything related to your brand and how to express it, anyone on the outside is twice as confused.
Most meetings actually shouldn’t be emails, they should just be better organized.